Xavier Aptitude Test 2021 Paper
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Instructions [98 - 100 ]
Read the following scenario and answer the three questions that follow.
Amish is the marketing head of an e-commerce firm named Fill In-Cart (FICT). Recently, FICT signed a contract with a top celebrity to endorse their firm. A few months later, the celebrity was signed as the ambassador to promote tourism in a small country, Wadiya, ruled by a dictator. The dictator, in his zeal to bring peace to the region, brutally suppressed an armed uprising in Wadiya. He is currently facing sanctions, imposed by a few countries. When the news of the celebrity’s association with Wadiya becomes public, calls for boycott of FICT start trending on social media.
Read the following scenario and answer the three questions that follow.
Amish is the marketing head of an e-commerce firm named Fill In-Cart (FICT). Recently, FICT signed a contract with a top celebrity to endorse their firm. A few months later, the celebrity was signed as the ambassador to promote tourism in a small country, Wadiya, ruled by a dictator. The dictator, in his zeal to bring peace to the region, brutally suppressed an armed uprising in Wadiya. He is currently facing sanctions, imposed by a few countries. When the news of the celebrity’s association with Wadiya becomes public, calls for boycott of FICT start trending on social media.
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Question : 98 of 100
Marks:
+1,
-0
Amish is concerned with the trending boycott calls and its probable impact on FICT’s brand image.
Given the social media backlash, which of the following courses of action will help Amish BEST defend FICT’s continued association with the celebrity?
Given the social media backlash, which of the following courses of action will help Amish BEST defend FICT’s continued association with the celebrity?
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